On AI

Half of consumers already question the authenticity of almost everything they see online. That number is only going up.

If your business uses AI, staying quiet about it is not a neutral position anymore. Courts have ruled that blaming the algorithm is not a defence. Regulators in Europe are attaching real fines to irresponsible AI use. And clients are paying attention.

None of this has to be complicated. Be open about when AI is involved in your work. Know who in your organization is responsible for what AI produces. Don’t assume your clients haven’t noticed.

The businesses building trust right now are the ones that will still be standing when the dust settles.